The Future of Triathlon with Set Up Events: Why Racing Local Matters

Triathlon has changed a lot over the past three decades—but its heart hasn’t.In this episode of the Find Your Edge Podcast, Coach Chris Newport sits down with Justin Boyer, race director and successor to legendary founder Bill Scott of Setup Events, to explore where triathlon has been—and where it’s headed next.The conversation highlights why short-course racing, accessibility, and community culture may be the key to keeping athletes in the sport for life.

Setup Events: A Legacy Built on Community

Founded in the early 1990s, Setup Events has been a cornerstone of the Southeast triathlon scene for over 30 years. From iconic races like White Lake to trail runs and Viking-themed events, Setup has always prioritized athlete experience.

Justin shares how stepping into leadership under Bill and Lynda Scott means honoring that legacy—while continuing to evolve.

Why Short-Course Racing Is Making a Comeback

While long-course racing once dominated the spotlight, Justin and Chris agree that many athletes are rediscovering the joy of sprint and Olympic-distance events.

Less training volume and burnout
Lower financial barriers
More family-friendly schedules
Greater long-term sustainability

As Justin puts it, being home by breakfast—and still racing hard—is a win.

The Culture of Triathlon Is Its Greatest Asset

One of the most powerful themes in this episode is culture.

From experienced athletes welcoming first-timers at the swim start, to race directors diffusing stress with humor and perspective, triathlon thrives when people show up for each other.

Justin emphasizes that races are a shared experience, not just a finish time.

Behind the Scenes: What It Takes to Put on a Race

Race directing isn’t just cones and timing mats. It’s permits, police coordination, weather unpredictability, and hundreds of details athletes never see.

Setup Events relies on long-standing relationships, efficient systems, and an incredible volunteer base to keep races affordable without sacrificing quality.

Why Volunteering Might Make You a Better Athlete

Justin strongly encourages athletes to volunteer at least once.

From aid stations to mount/dismount lines, volunteering offers insight into race flow, improves athlete awareness, and deepens appreciation for the sport.

It’s also one of the best ways to strengthen the triathlon community.

The Future of Triathlon: Accessible, Local, and Lifelong

The takeaway is clear: triathlon doesn’t need to be extreme to be meaningful.

With welcoming local races, shorter formats, and a focus on longevity, the sport can continue to grow—and keep athletes racing into their 70s and beyond.

About the Guest

Justin Boyer is a Marine Corps veteran and race director with Setup Events, one of the longest-running endurance event companies in the Southeast.

Website: setupevents.com
Social: @setupevents | @nctriseries | @sctriseries